Company
We build lead intake and routing systems for B2B teams that handle volume. The work is logic design, integration mapping, and error handling—not AI configuration. Systems run predictably because they're engineered for your specific constraints, not adapted from templates.
Principles
Lead systems fail at the edges: bad data formats, API timeouts, edge cases in routing logic. We design for failure states first.
Automation value comes from removing decisions, not speeding up tasks. If a human still needs to decide, the system isn't done.
Every client's qualification logic is different. Rules that work for one company create chaos for another. We don't reuse logic.
Systems should be debuggable. If something breaks, you need logs, traces, and clear failure points—not a black box.
How We Actually Work
We start with a workflow audit: what breaks, where data gets lost, which decisions slow things down. Then we map the logic—qualification rules, routing conditions, fallback behavior. Build happens in phases: intake first, then decisioning, then execution. Each phase goes live independently. We don't write code until the logic is validated. After deployment, we monitor for two weeks and tune based on real failures.